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5USA
Network Rebrand

Role: Designer
Studio: Gretel

5USA is a British multi-platform entertainment television channel and sister channel of 5Star and Channel 5. 5USA is for an older audience interested in gritty, American-based crime and drama. 

The identity is built around grand American landscapes, filled with intrigue. Borrowing from a classic movie poster language, we add a cinematic feel to the programming. The result is a brand that feels expansive, with great shifts in scale, punctuated with bold typography.

 
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Credits

Executive Creative Director: Greg Hahn
Creative Director: Lauren Hartstone
Head of Production: Dina Chang
Art Director: Caleb Halter
Designers: Caleb Halter, Andrew Brown, Andy Keating
Animators: Andrew Brown, Amber Kusmenko, David Nelson
Producers: Will Mok