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Knoll
Rockwell Unscripted Lookbook

Role: Designer
Studio: Gretel

 

 

Hospitality, theater and play at work. From Knoll and David Rockwell, renowned for creating places where people want to be, comes an unrivalled work experience designed to let spontaneity unfold and people complete the story. Knoll wanted a lookbook for Rockwell Unscripted, a collection of improvisational elements that cultivate community and creativity for the pace and flow of how you work today.

While staying true to the Knoll typographic purity, a simple visual gesture quickly evokes the spirit of the brand and the people who engage with it. A lexicon of un-words simultaneously describe what the collection is and isn’t. A freeform narrative style expresses the improvisational nature of how the collection is designed to be used.

 
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Credits

Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Head of Production: Dina Chang
Art Director: Dylan Mulvaney
Designers: Dylan Mulvaney, Andy Keating, Ben Puffer
Producers: Haley Klatzkin