Netflix Branding

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Netflix is the world’s leading internet entertainment service with 125 million members around the world. As they quickly grew to operate in over 190 countries they wanted to expand their brand.

This involved unifying all social, digital, print, OOH and motion assets with a set of global style guides as well as introducing a monogram to serve as a simplified expression of the word mark. 

Role: Designer
Studio: Gretel

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Credits
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Head of Production: Dina Chang
Art Director: Nichole Sokoloff
Designers: Andy Keating, Nichole Sokoloff, Netflix In-house
Animators: Andrew Brown, David Nelson, Brandon Kennedy
Producers: Haley Klatzkin