WeWork_Identity_14.jpg

WeWork
Rebrand

Role: Designer
Studio: Gretel

WeWork is an American company that provides shared workspaces, technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City and manages 10 million square feet of office space. As global growth exploded, the brand recognized a need to re-align the visual identity to their purpose. We created a distinct design system called 'FrameWork' to replicate the brand's natural activities and behaviors.

 

WeWork_Identity_05.jpg

Meet FrameWork

Framework is a design language that reflects WeWork’s unique balance of structure and flexibility. As a design system, FrameWork can flex from functional to expressive, from rigid to loose, and from quiet to loud. The system itself is a visual metaphor for WeWork: a living framework, and is now being implemented globally.

 
Hero_02.gif
WeWork_Identity_03.jpg
WeWork_Identity_12.jpg
WeWork_Identity_01.jpg
 
WeWork_Identity_02.jpg
WeWork_Identity_06.jpg
WeWork_Identity_07.jpg
 
WeWork_Identity_13.jpg
WeWork_Identity_09.jpg
WeWork_Identity_11.jpg
 

Creative Guidelines

WeWork_Creative_Guidelines_01.jpg
WeWork_Creative_Guidelines_03.jpg
WeWork_Creative_Guidelines_02.jpg
WeWork_Creative_Guidelines_04.jpg
WeWork_Creative_Guidelines_05.jpg

Credits

Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Head of Production: Larissa Marquez
Art Director: Dylan Mulvaney
Designers: Dylan Mulvaney, Andy Keating